Richard Costello is an expert in marketing strategy, branding and communication, team facilitation and market research. He founded MagicEcho www.magicecho.com to help organizations better understand the unconscious feelings that drive customer or employee behavior.                                       

Prior to founding MagicEcho, Richard worked for 22 years as the “brand guru” for GE. He led the development and implementation of the long running “We Bring Good Things to Life” advertising campaign. During his career Richard provided marketing counsel to every GE business including light bulbs, jet engines, plastics, appliances, NBC, financial services and medical systems. This has given him an extraordinary diversity of business and marketing experience. Additionally he was part of the business team that transformed the culture of GE from a sleepy bureaucracy to a lean, aggressive growth machine.

Born and educated in London, England, Richard started his career in the British advertising industry. He moved to the United States in 1973. He worked for ad agency McCann Erickson both in London and New York before joining GE in 1980.

Richard served on the Board of the Association of National Advertisers, The Advertising Council and BPA International. He currently is on two not-for-profit boards, the Norwalk Education Foundation and Shakespeare on the Sound.