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Recommended Books: |
Managing the Customer Experience: Turn Customers into Advocates Shaun Smith & Joe Wheeler Prentice Hall, 2002 |
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| Go to | www.amazon.com | ||
www.bn.com |
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers Bernd H. Schmitt, John Wiley & Sons, 2003 |
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| Building Great Customer Experiences Colin Shaw & John Ivens, Palgrave Macmillan, 2002 |
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| Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience Steve Yastrow, SelectBooks, 2003 |
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| Creating Customers Evangelists: How Loyal Customers Become a Volunteer Sales Force Ben McConnell & Jackie Huba, Kaplan Professional Company, 2002 |
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| Recommended Sites: | www.CRMguru.com | ||
| www.MarketingProfs.com | |||
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