Example: Not-for-Profit

The Brand DiscoverySM identified the subconscious perceptions and motivations that first attracted students to this University. By conducting a TouchPoint AssessmentSM, we could isolate where in the student experience these perceptions and motivations could be optimized to enhance student retention. This led to the development of a new approach and plan to guide students through their university experience with a view to minimize the student-transfer rate and drive immediate growth. Overall student satisfaction is then monitored at each critical touchpoint to ensure long-term growth.

		A young University in the Northeast needed to drive growth through student acquisition and retention. But first, the University needed to understand its brand promise and the key considerations in delivering the student experience.
	Business Challenge

	Our Approach	Conduct a TouchPoint Assessment for the undergraduate student experience.



	Results	The Brand DiscoverySM identified the subconscious perceptions and motivations that first attracted students to this University. By conducting a TouchPoint AssessmentSM, we could isolate where in the student experience these perceptions and motivations could be optimized to enhance student retention. This led to the development of a new approach and plan to guide students through their university experience with a view to minimize the student-transfer rate and drive immediate growth. Overall student satisfaction is then monitored at each critical touchpoint to ensure long-term growth.